Early 1930s Under the Pickwick ownership, the station uses a variety
of slogans to promoto their identity. Among those KGB uses during this time are "The Voice
of Sunny San Diego." Pickwick Broadcasting Corporation later formed a three-station chain
including KNRC in Los Angeles and KTAB in San Francisco.
1933 Lincoln Dellar becomes station manager of KGB, and during his
tenure, the staff included neophyte broadcaster, Arthur Gordon Linkletter. Linkletter was first
an announcer in 1933, while he was still a student at SDSU. At KGB, Art Linkletter originated
the "Man on the Street" shows, which, according to the Journal of San Diego History,
"began the deluge of audience participation shows of all kinds-quiz, stunt, and talk."
1935 Linkletter becomes program director of KGB.
1936 Linkletter becomes station manager. At this time the station
is, according to the Journal of San Diego History, "On the first two floors of the Pickwick
Hotel, entering from the side street off Broadway to the reception and business office, then
upstairs to a large broadcast studio and compact announcer's booth."